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Showing posts with the label Creative Brand Strategy

Creative brand strategy - project 3 content conversion and statistics

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Creative brand strategy  project 3 Dayyan Ahmed (0344670) Content conversion and statistics Instructions Task brief  For project 3 we were told to compile all our content and then analyze and compare which posts had the highest conversion rate. what type of posted they were and how well did they work through the campaign Final compilation and statistics presentation Feedback  - Slides were a bit too statistic based - Could make more room to show more content  Reflection The final project here helped me understand how different content interacts with an audience. During the comparison i could point out which type of content was above others and a more better approach when running a specific campaign.

Creative brand strategy project 2 - Content creation and timeline

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  Creative brand strategy  project 2 Dayyan Ahmed (0344670) Content creation and timeline Instructions Task brief  For project 2A and 2B our brief was to start by making a detailed proposal slides which include the journey map we would follow , the art direction board and brand touch points to be used.  After the art direction board and details were confirmed we moved to content creation. Progress 1 finalized art direction with visual example Progress 2 More content Final Content Reels and igtv Static posts and long videos   ...................................... Click me     Feedback  - Try to play around more with the elements. - Reels are nice. - Some posts are bit crowded. - Some type settings can be improved. - igtv can be shortened. Reflections The best thing i liked about this project was that it helped me improve and explore into video editing. Since i am a freelancer doing special effects editing etc . This project also ...

Creative Brand Strategy Project 1 - Case study & Campaign proposal

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Creative Brand Strategy Dayyan Ahmed 0344670 Project 1 Case study & Campaign proposal Instructions: Lectures  Week 1 -  Module information brief  , along with the brief the lecture contained an explanation of the basics of persona branding , different strategies , social media campaigns and research methods SWOTS, customer journey map and brand positioning. For project 1A we had choose a social media campaign and do a case study on it in reference to the lecture points explained. Project 1 A For my case study i chose the brand as Radio head which is a music band that has been around for a long time. They often branded the albums in very creative ways so i decided to choose a couple of their album promotion campaigns specifically  #Blips # #paywhatyouwant #Disappearcompletely Project 1A Submission   Project 1B Project 1B we worked as a group and we had to propose a social media campaign of an influencer we were assigned , Blossom lee. Blossom was an in...