Minor Project - Final compilation and reflection
Dayyan Ahmed 0344670 Minor project Final compilation and reflection Instructions Project brief Our team was tasked to brand a project "Tomorrow burger" an product insect based burger patty promoting health benefits and environmental friendliness compared to its meat and chicken based rivals. Empathy Research and persona building - stage 1 During the first couple of weeks we had to research on the product and its competitors to understand what type of branding schemes and target audience they peruse. Based on our interviews and research we built four persona's for our product that we would be targeting and gathering insights from. After doing our persona's and research we made summary reports which we then used to make our problem statements and insights. Summary report 1 - tomorrow burger Summary report 2 - Competitor and target audience analysis Problem statement and insights discovery Following up on our summary reports we did our problem s...