Packaging design Project 1

Dayyan Ahmed (0344670)

Packaging Design 

Project 1 - Macdonald's happy meal box 

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Instructions 

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For our project 1 we had to make a Mac Donald's happy meal box conveying a certain message,

I chose " Anti - racism" as my awareness topic mostly because i see it a lot still and it is not just visible in adults anymore it has started trickling down into a lot of the younger generation as well.

Starting off i just wrote down some points to keep me on track :

- Main theme is awareness about racism

- Target audience is 8 - 12 year old kids 

- Art style is cartoonish illustrations,

After that I made my Box die line and design 

Fig 1,1 Box die line and design 

After making the main box we had to design the chips box as well 

Fig 1.2 French fries die line

After making the die line i made 3d mock ups and 3d animations to give them a real life application look.

Fig 1.3 3d model 

Fig 1.4 change angle 1 

Fig 1.5 change angle  2 

Fig 1.6 Chips model 

Fig 1.7 angle 2 

Fig 1.8 back 

Animation

fig 1.9 3d animation 

fig 2.1 chips animation 3d