Task 2: Typographic Exploration & Communication
Project 1: Text Formatting & Expression

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Dayyan ahmed (0344670)
Bachelor of Design creative media / Typography
15/5/2020 - Ending Date / Week 5 - Ending Week
Typographic Exploration & Communication

Project 1: Text Formatting & Expression



 LECTURES

letterforms and understanding letters

 WEEK 5 
From week 5 till week 7 we were given time to work on our first project , the briefing was given in week 5

Along with the submission of our project 1 we were also given a lecture in which Ms vinod told us about how different type families and their letters differ , we were shown how to dissect letters and analyse them to observe how different letter forms are but seem flat while looking at them .

WEEK 6
This week we were given feedback to improve our work.


fig 1 dissection of letters 

we learned how dissecting  and analysing letters show the different  type fonts , san serif and serif 

PROJECT 1

INSTRUCTIONS

The beginning of project one we were given an article and were instructed to make three text format layouts 
I used my own text because of absence 

 CONTENT OF TEXT 

 since i used my own text this a summary of the text , i typed it out myself on personal and friend experiences the main header YOU DONT WANT TO LIVE MY LIFE well is pretty self explanatory and i emphasised the do'nt , the sub heading THE LIFE THAT NEVER ENDS is in the context of how life revolves around in a circle for some people , which all i related to the text which is all an autobiography and experiences of a drug addict 

 The three layouts that i have done 

 I used grid systems in indesign to get the layouts after which i started adding text 

layout 1


fig 1.1 layout 1

Layout 2

fig 1.2 layout 2

I forgot to document the grid systems i'm definitely losing marks there

 First consultation Feedback

 MR Vinod pointed out that i was using a wrong type font and that i should use a different grid system , and a lot more like leading and kerning needed to be more done

 WEEK 6

 Second consultation feedback

In the second consultation , from the first consultation mr.vinod and mr. shamsul said that my fist design could be worked on 

Design 1 

fig 1.3 chosen layout edited

Adjustments to design 
After a bit of experimentation and mister vinods feedback i changed the text formatting but i couldn't do the best i could 


fig 1.4 final adjustments and outcome

I kept this design as my final design because of the Arrangment of the grids but i would probably flow the whole text through 
Type fonts used : 

 BODY TEXT: TC Garamond Std (book) 10pts
HEADING: same bigger point size


FINAL OUTCOME






FEEDBACK

Week 5:
No feedback

Week 6:
General Feedback:- Ragging needs to be improved

 Specific feedback:
-Text looks like it has an idea
-use a 10pt font type for the text 
-to allign the text shift the whole header on one page and flow the text all the way through 
-Use 3 columns for lauyout
-Improve ragging 
-Flip the main header lines because eyes read from left to right 
REFLECTIONS

 In all honesty i literally never thought text and letter and things just as font types and alignments require a pretty skilled understanding , I definitely look at signs boards and other forms of text in a very appreciative manner 


 FURTHER READINGS

Front Cover

even though it says publishing it really showed a lot of different layouts and how they can be used , why they can be used and how layouts should work to properly justify typography elements 

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